Alexandra O'Connell

Designer &
Web developer

Welcome to your next

Digital Adventure

Hey there! I’m Alex, your go-to freelance web developer and UX designer with a flair for the unconventional. If you’re tired of cookie-cutter websites and generic user experiences, you’ve come to the right place.

 I specialize in crafting bold, innovative digital spaces that captivate and engage. From jaw-dropping websites to user experiences that feel like a breeze, I’m here to turn your vision into something extraordinary. Ready to shake things up and leave a mark on the digital world? Let’s make some magic together.

Specialties

  • Analytics & Data

    I specialize in website analytics and data, offering insights that drive meaningful results. Through comprehensive analysis of user behavior, traffic patterns, and key performance indicators, I help businesses optimize their digital presence. By leveraging tools like GA4, I provide data-driven strategies that improve user engagement, increase conversion rates, and enhance overall performance. With a deep understanding of metrics, A/B testing, and SEO analysis, I turn raw data into actionable insights, ensuring that every aspect of your website contributes to your business goals.

  • Squarespace Designer

    I specialize in designing and developing professional websites on the Squarespace platform. With a focus on sleek, modern designs and user-friendly layouts, I create websites that not only look great but are also fully optimized for performance. From personal portfolios to business sites, I tailor Squarespace’s flexible tools to meet the unique needs of each client. With experience in customizing templates, integrating e-commerce, and optimizing for mobile responsiveness, I ensure that every Squarespace site I build is visually stunning, easy to navigate, and aligned with your brand’s goals.

  • Wordpress Developer

    I have a knack for creating beautiful and fully custom WordPress websites that are as unique as your business and brand. I have experience using multiple builders such as Elementor, Divy Builder, WP Bakery, and my personal favorite Bricks. Whether you are looking to update your existing website, or creating something completely new, I got you covered. 

  • UI Development

    With a strong foundation in UI development, I specialize in creating intuitive, user-friendly interfaces that enhance the customer experience. UI (User Interface) development focuses on the design and functionality of websites or apps, ensuring they are visually appealing, easy to navigate, and optimized for user engagement. For small businesses, a well-designed interface can improve customer satisfaction, boost conversions, and establish a professional online presence. Employers benefit from my ability to turn complex concepts into seamless digital experiences that drive results and align with business goals.

  • UX Design

    As a UX (User Experience) designer, I am skilled in crafting thoughtful, user-centered designs that prioritize ease of use and satisfaction. UX design goes beyond aesthetics—it’s about understanding users’ needs and creating digital experiences that are smooth, efficient, and enjoyable. For small businesses, a well-executed UX design can improve customer retention, streamline interactions, and enhance overall brand loyalty. Employers can leverage my ability to analyze user behavior, implement feedback, and create designs that not only look great but also perform exceptionally well in real-world usage.

Website Lingo Simplified

Not sure if you need a website designer? Does SEO still matter? How can I leverage AI? Visit my blog on the latest tips & tricks to help get the most out of your website.

Request To View Projects

This isn’t your average collection of web design and UX projects—this is where the future gets a facelift. Bold aesthetics, fearless design choices, and a no-holds-barred approach define every project here.

 If you're looking for a digital experience that defies expectations and breaks boundaries, you’ve found your playground. Dive in, explore the unexpected, and see how we can push the limits of creativity together.